SEO Project
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      SEO Project Execution Process

      Your SEO project is important to us. Here is how we will execute your project.

      Project Execution - Overview

      Keyword Research Process

      Creation of a comprehensive list of potential keywords (If you do not already have a ready list of keywords to target for your SEO campaign)

      • Finding Keywords

      • Brainstorming for Keyword Ideas

        • By the Project Manager, Team Leader, and All SEO Analysts on the team
        • Come prepared for a brainstorming session after going through the SEO questionnaire
        • Researching the client’s and competitors’ websites
        • Suggest core keywords, keyword modifiers
        • Determining searcher intent (informational, commercial, navigational) is the key
      • Compilation of Keywords
        • Creation of a comprehensive list of potential keywords
        • Use the info from the Brainstorming Session, SEO Questionnaire, Client’s Email/Feedback (if any), Competitor Website, Google Keyword Planner Tool, Google and Bing Webmaster Tools, SEMRush, Uber Suggest, and Soovle.
      • Data Collection
        • Monthly Search Volume, Competition, Keyword Effectiveness Index (KEI), Google Rankings
      • Review of the Researched Keywords
        • Removal of not-so-relevant keywords by the project manager before the file is sent to the client for their review

      Onpage SEO Process

      • Creation of Onpage SEO Plan
      • Sitewide SEO
      • Page-specific SEO
      • Review of Onpage SEO Plan
      • Implementation of the SEO Plan
        • On-page SEO Process – Details
          • Creation of a Comprehensive On-page SEO Plan
            • By Experienced SEO Analysts
          • Sitewide SEO
            • Diagnosis of on-page SEO issues such as
            • Internal and External Duplicate content / thin or shallow content (Panda algorithm related issues)
            • Website structure, crawling, indexing related issues
            • Canonical issues, linking consistency etc.
          • Page-Specific SEO
            • Mapping of target keywords and landing pages
            • Writing / re-writing of page titles, meta descriptions
            • Content optimization (no keyword stuffing)
            • Internal Linking / Co-citation links
            • Image ALT tag optimization etc.
          • Third Eye Review of On-page SEO Plan - By Team Leader
          • Implementation of On-page SEO Plan on Website - By Programmer

      Offsite SEO Process

      • Identification of Linkable Assets
      • Identification of Link Sources
      • Creation of Inbound Links
        • Offsite SEO Process - Details
          • Identification of Linkable Assets – Brainstorming by the Team
            • Apps, Tools, Widgets, Calculators
            • People, Professions
            • Events, Contests, Affiliate Programs etc.
          • Identification of Link Sources – By SEO Data Analyst, SEO Analysts, and Team Leader
            • Competition research
            • Guest blogging opportunities
            • Relevant Niche directories
            • Local directories etc.
          • Creation of Inbound Links – By Link Builders in Consultation with Team Leader and Project Manager
            • Keeping in mind the following factors in addition to factors not listed here
            • Avoid excessive exact match anchor text links, sitewide links (Penguin algorithm related
            • factors)
            • IP-diverse links
            • No links from bad neighborhood / spammy niches such as adult entertainment, gambling, online pharmacies etc.
            • No link buying or link rental etc.
            • Creation of links with generic anchor text such as ‘visit website’, ‘click here’ etc.

      Creation of Quality Content

      Because content is important for your site’s rankings as well as your brand.

      • Creation of Quality Content - Details
        • Content that Matters to Your Brand – Press releases and onsite blog posts
          • Written by native English writers in the USA and Canada
          • No plagiarism
          • No content spinning
          • No keyword stuffing
        • Your Feedback on Content is Important   to Us
          • We send press releases and onsite blog posts for your review and approval before syndicating / publishing them online

      Tools We Use

      To make your SEO project a success

      • Tools We Use - Details
        • Data collection, analysis, and tracking is important for the success of your SEO project and we use the following tools for the purpose:
        • SEMRush Guru Account
        • Ahrefs Elite Account
        • MajesticSEO Gold Account
        • SEO Spyglass
        • Rank Tracker
        • Paid Subscription to Leading SEO Newsletters
        • Google Apps for Business
        • Basecamp / Teamviewer
        • 30Boxes

      Timely Reporting

       To let you know what we did and how we did it.

      • Timely Reporting - Details
        • We send the following monthly reports:
          • Ranking Report
          • Link Building Report

      Questions?

      Please feel free to ask. We will be happy to answer them in detail.

      Thank You!